Sales Training: Achieve Your Sales Goals
No matter what business you’re in – professional services, manufacturing or retail – you need to sell WELL. What does selling look like in your business?
Most salespeople don’t sell effectively. Hubspot Research suggests that 80% of salespeople say they sell to meet the needs of their customers, but 80% of these customers say they don’t!
What’s going on here? How can there be such a huge disparity in what people are perceiving takes place in the one interaction?
These types of interaction often leave customers dissatisfied in that the salesperson doesn’t understand their needs, and the salesperson wondering why they struggle to close deals.
Further, the most important aspect of sales is not results! Whoa there I can hear you business owners and managers screaming at your computer screens, how are results not the most important part of sales? Think about this – results are reactive and backward looking and can’t be changed. Yes, you can learn from your sales results, but you can’t change them.
The most important part of sales is activity, which should be proactive and forward looking and focussed on improving your results.
Contrary to this, in sales we always seem to sweat on our sales results, which seems a bit daft because we can’t change them!
Each salesperson can have a positive effect on their future sales results by completing enough activity, with the right people and by completing it with skill, knowledge and enthusiasm and with a needs-based selling approach.
Remembering that effective selling is not hard selling, it’s all about recommending solutions to meet real needs. In the first meeting with your prospect, they should be doing most of the talking and the salesperson should be asking great questions to uncover these needs.
It’s all about being open and honest with your customers and building strong relationships with them.
Is sales training the answer to all this? Well it could be! Sales training will develop the skills of your salespeople to help them become more effective sellers.
Sales training will also help them build stronger relationships with your customers by fully understanding their needs and recommending solutions to meet those needs. It will also help them focus on the areas required to grow your business and make the most of their valuable sales time and resources.
A sales coach is a professional who helps salespeople and sales managers improve their skills, set realistic targets, and achieve better sales performance. They deliver sales training and personalised coaching to unlock the potential of your sales team and boost their sales skills.
If you're struggling to meet sales targets, facing challenges in closing deals, or seeking to improve your sales techniques, a sales coach can help.
Sales coaching involves personalised sales training sessions, skill development exercises, and ongoing support to help individuals reach their sales goals.
Key skills include effective communication, negotiation techniques, closing strategies, and telephone sales skills.
Our sales training focuses on practical skills and real-world applications rather than theoretical concepts, ensuring immediate results.
Yes, many sales training sessions can be conducted remotely via video calls, making it accessible regardless of location.
To get started, simply contact us to discuss your needs, and we will create a tailored coaching plan for you that will include tailored sales training.
