top of page
hero_image_1.jpg

Do you want to increase your sales, grow your profits or increase business performance to attract investment?

I have the expertise to help.

And it starts with a conversation.

Brendan Walsh – SALES TRAINER, CONSULTANT & EXPERT ON SELLING, HAWTHORN

Delivering sales training specific to your needs

Here’s how I’m different

I focus on the behaviour of selling.

With a bit of effort most people could run a good sales training programme, but the real challenge is in changing the behaviour of the people who attend. That’s where I come in. I’ll not only run your sales training programme, but working in partnership with you or the sales manager, I focus on long-term changes to selling behaviour. Changes that lead to more effective and profitable sales.

Whether you need…

Effective Sales Training

Sales training and personalised coaching delivered by an expert business coach, to unlock the potential of your sales team and boost their sales skills, results and performance.

Sales Management Training

At Hawthorn Business Group we equip your sales managers and salespeople with the skills and knowledge needed to effectively lead sales teams, set realistic targets and improve performance.

Leadership Development

The Leadership Academy is our tailored program that equips leaders with the skills to align management practices with your business vision and to deliver on it.

Effective Sales Training

Most salespeople don’t sell effectively. Hubspot Research suggests that 80% of salespeople say they sell to meet the needs of their customers, but 80% of these customers say they don’t!

 

What’s going on here? How can there be such a huge disparity in what people are perceiving takes place in the one interaction?

These types of interactions often leave customers dissatisfied in that the salesperson doesn’t understand their needs, and the salesperson wondering why they struggle to close deals.

hero_image_4.jpg
global award.jpg

Sales Culture Training Specialist of the Year – Edinburgh

global award.jpg

Sales Culture Training Specialist of the Year – United Kingdom

scotland prestige award 24 25 26_edited.jpg

Business Coach of the Year

2024 & 2025

Scottish-Enterprise-Awards-Logo1_93cca5da722fe28ac9eeac84464160cd.jpg

Best Business Sales Training Enterprise 2024

Scottish-Enterprise-Awards-Logo1_93cca5da722fe28ac9eeac84464160cd.jpg

Most Dedicated Sales Management & Training Expert 2024 (Edinburgh)

Sales Management Training

Successful sales organisations utilise the combined ability of their people to sell and service, and at the heart of great sales teams is a sales manager who can unlock their potential.

Most people in general, and salespeople in particular, want responsibility in their jobs. But with responsibility has to come accountability, otherwise you’re crossing your fingers that they’ll perform. Sales Management is about holding people accountable for their activity. It’s not light touch management where we let them do their own thing, but it’s not about micromanaging or being a tyrant either.

PR Office

Leadership development

The Leadership Academy is our tailored soloution for leaders and managers. The curriculum of your Academy will be developed to meet the needs of your business, specifically addressing issues that you are currently experiencing and that you anticipate you will experience in the future. It will also address best practice leadership competencies. 

Team Meeting
bottom of page